Meet the Pack
We’re Zen & Jo, the snout and face behind Paws&Licks — two Portuguese girls who feel blessed to be in each other’s lives. We’re a tiny handmade pet accessories brand based in Lisbon, Portugal, and we’re here to make your humans smile… and you look extra cute.
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How It All Started
Once upon a time… there was just love.
Before Paws&Licks existed, there was Zen — and a big wish to spoil a furball with something special.
When Zen was about to turn two years old, Jo spotted a dog bandana she instantly fell in love with. But that bandana came from abroad, and at the time there were no pet accessory shops in Portugal. The pet market was only just beginning to grow — from food to accessories.
That bandana?
It was a luxury. Way too expensive.
And the shipping costs were… pawsitively crazy.
There was a sad feeling — not being able to give something beautiful to the furball who meant everything.
A few days later, Jo found some fabric scraps from a small sewing course she had taken before. With time on her paws and a lot of love, she decided to try something different: making a handmade bandana for Zen.
At that moment, Paws&Licks wasn’t a brand or a business. It was simply a way to create something meaningful, using what was available, and proving that pet accessories don’t have to be expensive to be special.
Slowly, one thing led to another. Photos were shared, fluffers noticed, and by their encouragement an Instagram page was born.
What started as a single handmade bandana soon became a growing collection of handmade pet accessories.
From the very beginning, the idea was clear: every fluffer deserves to be spoiled.
No matter the size, no matter the budget, no matter what’s in theit human’s bank statement — pet accessories should be accessible, without becoming a struggle or an extra challenge.
Today, we’re still a little addicted to finding new fabrics (it’s a real problem).
We work with limited quantities, so fluffers don’t all look the same.
Because style, personality, and difference aren’t just cute — they’re something to respect, value, and celebrate.
And that’s how Paws&Licks was born.
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Handmade pet accessories made with love
Paws&Licks was created on January 18th, 2018, because we truly believe that every fluffer deserves a fashion accessory — no matter how big, small, fluffy, or sassy you are.
We’re not a full-time business (yet), so everything is made in our home office — aka the living room or bedroom — during our free time. Jo is an educational psychologist but works full-time as a flight attendant, and Zen is the pawrfect furball CEO of our universe. Together we’re happy, chaotic, and totally obsessed with creating cute accessories.
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Quality, style & sustainability
Every Paws&Licks accessory is handmade, carefully cut, lovingly sewn, and inspected by our furball quality control team.
We believe in sustainable pet fashion, so we only make small batches of each fabric. That means each piece is unique — and when it’s gone,
it’s gone.
So if you see something you like… don’t fluff around — put your paws on it before it disappears fuuuuuuurever.
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No labels. No brand advertising. Just pure cuteness.
We don’t label our accessories because we believe fluffers shouldn’t have to advertise brands unless they truly woof or miaow for them.
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No labels. No brand advertising. Just pure cuteness.
We don’t label our accessories because we believe fluffers shouldn’t have to advertise brands unless they truly woof or miaow for them.
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Giving back, one paw at a time
We want to make the world a better place — one tail wag at a time.
That’s why we donate 10% of our profits every year to charities that support animals and communities around the world.
By choosing our handmade pet accessories, you’re not only adding style to your adventures — you’re also helping fluffers in need.
Each year we support a different charity and share the donated amounts publicly, so your humans know exactly how their purchase
makes a difference.
So go ahead, wag your tail, strike a pose, and enjoy your accessories knowing you’re part of something pawsitive.
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Join the pack
We have an annual loyalty card and lots of surprises throughout the year.
Follow our pawprints on Instagram: @pawsandlicks, @world_of_zen & @jo.spinola
Thank you, fluffers!
Without your love and support, we wouldn’t be able to do what we love.
So thank you, from the bottom of our hearts.
Hugs, paws, & licks,
Zen & Jo